Believe in the Power of Business to Business Marketing

When you think about Nationwide Floor & Window Coverings and our business model, your first thought should be about networking and building relationships. This is the most important part of our business. If you enjoy conversing with local business owners, getting to know people, and having them know and trust you and your service, you will be a great fit for Nationwide. Our owners go to meetings and events in their market, such as local home building chapter luncheons and Chamber breakfasts. When they are there, they are actively looking for business by listening and participating with other business owners. The best networkers use our proven systems to follow up with contacts they met at these meetings. Also, many in our system get more involved with their best local groups - participating in committees, helping out with big events, and working on membership drives is critical.

Referrals - cost-effective business building

Networking and relationship building is the most common and cost-effective way that our franchise owners build their business - through their referrals from the trades. We market on a business-to-business basis. This marketing model provides us with many advantages. Most retail flooring stores spend tens, if not hundreds, of thousands of dollars per year on TV, radio, and newspaper advertising. Very simply, with our business-to-business model, we don't. Unlike consumer advertising which needs to be repeated month after month, our referral business is consistent, year after year, and our only cost is maintaining the relationship. Also understand that most consumers walking through a retail store's door are shoppers. With Nationwide, the consumers are buyers because we are referred through a trusted business relationship. You walk through their door with credibility. The referral sources represent the fun part of our business - meeting with them, working with them, and creating a business friendship.